Hurricanes, earthquakes, shootings, fires, missile launches. There have been major events all over the world over the last two months. They are important and attract major news attention. For a day, or a week at most. And then the news cycle ends and the topic of the day moves to the top of the news cycle. The major issues that attracted so much attention become all but forgotten. It is not because the situation has been resolved. It is simply a matter of a new topic catching the attention of the news cycle, even if the subject is of lesser importance.
It is important not to manage your business like a news cycle. Meetings, email, phone calls, etc. are frequent consumers of time and attention. They can be a constant stream of new stuff, just like the news cycle. But are they really the right place to spend the bulk of your time? How are you making sure you are spending your time on the things that will move your business forward?