Do you believe?

Do you believe?Over the last few weeks, I’ve had a number of conversations with people about whether it is necessary to believe in and support the products or services that a company provides in order to work there. On one side of the argument, people take the position that as long as you have the skills that the company needs, it makes sense to work there. Fulfillment can come from bringing a perspective the company doesn’t currently have. The other side of the argument is that you must believe in the company’s products or services as a prerequisite to working there. There is an essence of believing that is necessary to really do your best work.

My perspective is aligned with the later. It is that intangible element that makes the difference between high performing and average companies. When people believe in what they do and get satisfaction from providing a good or service that they believe in, the company does better and the people are more satisfied. It is a virtuous cycle because the people and the company are providing a product or service that is valuable to its customers. It is meeting a need that has not been satisfied without it. Ultimately there is alignment between the needs of all the stakeholders. Where do you stand on the continuum?

Posted in Customers, Leadership, Strategy.

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