July used to be a wasteland for the retail industry. That was until Amazon introduced Prime Day. And other retailers took notice and followed by introducing competing offers.
This year Amazon set records during its two Prime Days in July. The expectation was sales would be in the range of $5-6 billion dollars.
But that’s the power of being a top performer in your industry. Top performers create things that didn’t exist before. And people are excited about it.
They change expectations and set new ones.
What can you do to set trends in your industry? To change the game? And set new expectations?