Are you compelling enough?

Are you compelling enough?

The dogs two doors down were barking, so my 75 lb yellow lab decided it would be fun to join in. She was having a grand time barking and running back and forth across the fence line. So when I called her, she really was not interested in coming. She was having too much fun and was enjoying herself. My offering of a treat was just not that compelling.

That’s the thing with motivating people. If they are having a great time with what they are doing, and are enjoying themselves, doing something different is not compelling. Even if they aren’t having a blast, if there is no promise that doing something different will be better, there is no motivation to make that change. Change has to offer something better—people need to understand why they will be better off. It has to be compelling.

How are you making change compelling in your business?


Posted in Change Management, Customers, Leadership.

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