I was having coffee with a new acquaintance when she asked about what makes the difference between companies with a good strategy and those that don’t have one. It comes down to clarity. It starts with leadership. They are clear about the purpose of the business. There is an alignment of values, both personal and professional. That guides who business is conducted with, how people are treated, what the business does, etc. It shows up in the passion and energy in the people at every level. With clarity, everything becomes simple and people get it. Unnecessary complexity falls away and the business runs well. Do you have clarity in your business?