The neighborhood park has been under construction for almost a year. There was a pause in the fall and winter awaiting material deliveries. Then a couple of weeks ago, fencing went up around what will be the playground area and construction resumed. It was like a big “coming soon” sign was on display. People came by to find out what was going on and observe the installation.
There’s nothing like a “coming soon” display when people are excited by what is coming. Think about announcements you’ve heard lately that got you excited for a movie, a tv show, or a park. Are you creating that same sort of excitement in your business?