a picture is worth a thousand words

Do you see yourself in the picture?

The annual catalog came out for the anniversary sale. This time it was exclusively on line, and it was available just as the sale was starting. I took a quick peek before heading to the store and was shocked. It was a series of odd pictures with prints that clashed in combinations I would never wear. I couldn’t see myself in anything that was pictured. And apparently I wasn’t alone. The sales rep I met with had the same reaction. If I wasn’t a long time customer, I wouldn’t have shopped based on what I saw.

People have to see themselves in the picture. Whether it is working in your business or buying your products or services, they have to know that they fit. If they don’t see themselves in the picture, they will go somewhere else.

When was the last time you thought about whether your people or your customers see themselves in the picture with you?

Posted in Customers, Leadership, Strategy.

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