change that makes sense

Is it better or worse?

A number of websites recently (or that I looked at recently) have moved to a format of pictures or images that are rather large in size and akin to what you’d see on social media, rather than a small image and a headline or lists of headlines. In order to see what is available, the viewer has to scroll down and through many pages to see the desired content.

Similar trends have emerged in using videos rather than an article to communicate. The view is video is richer and has more context. But many times, the video content can be 30 to 60 minutes.

For me, I want to quickly skim and the new formats take much more, causing me to skip them. I’m sure there are lots of people who like the new look or format. The thing is, when communicating, you need multiple formats for customers to consume information the way that suits them best.

Posted in Customers, Leadership, Strategy.

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