like vs fit

Like vs. Fit

“Which did you like best?” That was the question posed to me at the end of a wine tasting over the weekend. It’s a typical sales question that’s designed to engage in conversation that results in a sale.

But what’s best is not how I think about most things. Rather, I think about what is the best fit for this situation? And that’s how I responded. I like different wines for different occasions. Some just fit better based on preferences of the group, food or the occasion.

The same happens in business. There are people, systems, locations, etc. that are a really good fit under certain conditions and not others. So, it isn’t always about which you like best. The best decisions are focused on which is the best fit.

Posted in Customers, Leadership, Strategy.