Last week, I was working on my book and got curious about the oldest business in the world. Founded in 705, Nishiyama Onsen Keiunkan is a hot spring hotel with 37 rooms in Japan. It has been operated continuously by 52 generations of the same family. Known for its hospitality and hot springs, it is an a worldwide attraction. The pictures of the hot springs are stunning—and so is its longevity. Can you imagine running a business for 1,300 years? It is a great example of knowing what the customer values and delivering it. And that leads to longevity. How are you delivering what your customers value?