At the entrance to the trail, there’s a driveway with a chain across it with sign that says “Do Not Block Driveway.” You’re not supposed to block driveways, but just in case, most driveways have a sign. And one day recently, someone parked in the driveway. They were probably so excited to hit the trail, they just missed the sign.
The same thing happens in business all the time. People are excited to get going or not paying attention and they miss the signs that indicate a different action is needed. And that’s why it is so important that leaders make the signs big enough so people don’t miss them.