It’s snowing. On April 11. And not just a little. I’ve already got several inches and it is still coming. The news folks say this is the first time in at least 80 years it has snowed at this late date, but it could be longer as the records only date back to 1940. Rare, but predicted.
There are lots of rare things that happen in business. And if you listen to people who watch for them, they are predicted. The challenge is finding the right people to listen to about predictions. Some have strong track records, others don’t.
How are you finding the people who can predict the rare?