The weather changed just a tad and the humidity level notched up just a lot. It was just enough to cause a number of women at the gym trying to fix their hair trouble. They were working against what their hair wanted to do and the hair was winning. They were fighting against nature.
The same thing happens in business. Industry conditions, the economy, the nature of products, etc. all have a natural flow. Companies that learn how to leverage that flow have the greatest success. Meanwhile, competitors that fight things and constantly struggle lose ground. How are you leveraging that natural flow to outperform your competitors?