He parks his truck on the same overpass. Always dressed in Seattle Seahawks garb, he waves a “12” flag taller than him back and forth, periodically stopping to wave at the cars that drive by below. He has been there on and off for years, his dedication to his team never wavering. He clearly epitomizes the fan that the Seahawks retired the number 12 to recognize.
Can you imagine if you had this type of fan singing your praises not just to everyone he knows, but also to everyone that passes by? People tell others about their experiences, good and bad. How are you creating dedicated fans that sing your praises to everyone they know?