they don't make them like they used to

They don’t make them like they used to

You know that one box that hangs out long after a move? For me, it was in the garage and had a bunch of old work swag. This weekend, I finally got around to dealing with it. Tucked inside, was a box with a bunch of old pens, pencils and highlighters. They had been there a really, really long time. So, they must be dead, right? But to my surprise, most of them worked like new. They were designed to last.

So many things these days have a short life span. And for some things, that approach makes sense. But other times, customers expect the quality and longevity they think they are paying for. Those that deliver on it will be successful over the long term.

Posted in Customers, Leadership, Strategy.