understand the product

Understanding the Product

At a recent event, lunch was sandwiches. After an untimely burst appendix while in Turkey, gluten no longer likes me. So, I asked if there was a salad or a gluten free sandwich option. A few minutes later, a gluten free sandwich appeared. And unfortunately, there was a heavy layer of mayo on the bread. Not a big deal with regular bread. But if you’ve ever had gluten free bread, you know it falls apart easily, and especially quickly with sauces and spreads. Which creates a big mess. People who work with the product regularly usually put the condiments on the side for this reason.

A lot of products look alike. And many people believe that the function is the same. But little differences in design can make a huge difference in functionality. The trick in business is understanding the needs of the customer and making sure the product is fit for use.

Posted in Customers, Leadership, Strategy.