I was in Washington DC last week and was able to see the cherry blossoms at their peak. Stunning! All of the hotels in the area were booked with people coming to see the blossoms. And yet, for the people living there, many have seen the sight for so many years, it is no longer a big deal. The extraordinary that people travel to see has become ordinary.
It’s part of human nature that people adapt to their surroundings. And as leaders, when we are in the middle of something special, it is our responsibility to remind people that what is going on is extraordinary and not to lose sight of it. Otherwise, over time, the thing that attracts people will get lost and become ordinary.