did you take out the good stuff

You took out the good stuff

My dog loves bully sticks. Just mention the word and she runs to where they are kept. Recently, the type I normally buy was out of stock. So, I purchased another brand. But it wasn’t the same. They somehow reduced the odor, but took out whatever makes them taste good.

You’ve probably heard the same sort of thing in business. We’ve made some changes and you’re going to love it. But, the people making the changes don’t really know what it is you actually love. And that’s the part that gets removed.

It’s a good reminder to really understand the parts people love about your business and make sure you don’t change those things. How do you make sure you don’t take out the good stuff?

Posted in Customers, Leadership, Strategy.