It was a typical Saturday morning. Get up, open the windows, take a peek outside. And that’s when the typical became unusual. There was a deer eating apples from the tree. In many places, that may be a common site. But not in the suburbs. The noise made by the window as it opened caused the deer to turn around and look at me for a moment. Realizing there was no danger, he turned back to the tree and munching on apples. He found opportunity that was missed by others.
In business, people often look for opportunity where it is safe. But sometimes taking a little risk can yield significant reward. You just need to have an inkling of where opportunity may exist that yields significant reward.