When the local grocery store was purchased, their ads changed. Historically, pictures of the product and the sale price were listed. Just the facts. Now, the use or medicinal properties are shared. Oranges are touted as being a good source of vitamin C. Avocados are great for spreading on toast. But most shoppers already know that.
People look for unique perspectives or the specific information they are looking for. They don’t want to hear what they already know. And that’s the challenge for businesses. Providing useful or thought provoking information.