The deer saw me before I saw it. I was up the hill and it was in the trees by the stream. It didn’t move, it just stood there staring at me. As I watched it, it’s ears moved around, detecting sounds in all directions. It never broke it’s gaze. It’s a natural protection mechanism, hearing before seeing. The deer knows what is coming and can act accordingly.
In business, that’s not always the case. Mechanisms often aren’t put in place to detect what is coming. Those that do adjust, survive and thrive. Those that don’t ultimately cease to exist.