Aphids pop up and eat a variety of plants every year. It’s a battle I fight periodically. Nature has answers to support the battle. Marigolds, lavender, lady bugs, and a variety of other plants and bugs either repel or consume the aphids. Nature develops ecosystems that allow each of the inhabitants to survive.
In business, there are natural forces that work with or against businesses. For example, a grocery store thrives when there is a sufficient population, but struggles without it. Coffee shops do well when there is sufficient foot or vehicle traffic. Construction companies do well in communities that are growing. For your business to thrive, look for the ecosystems that complement your business rather than fight it.