You know that feeling when you hear a song that is about to take off. Your foot starts tapping or your fingers drum. Or maybe you dance in your chair or bob your head to the rhythm. There is something about it that makes you want to listen. It is a feeling. And people who compose music can tell you about the technical side of what makes songs catchy. But for the person listening, the technical side might not matter. They just care about how they feel listening to it.
The same is true in any part of business. Ideas catch when they make life easier for the people they touch. They feel better because it is easy and takes some of the pressure off an already busy day. And businesses that are very successful know this and make sure their ideas catch before they are released.
How do you know when your ideas catch?