Over the last few weeks, the Pacific Northwest trillium has been in bloom. The flower starts out white, then turns light pink and eventually a dark pink before it reaches the end of its life cycle. The color is the indicator of which stage it is in.
Products and services have life cycles too. And it takes a little more work to tell if it is early stage, mature or in decline. But a quick survey of the market will give a directional indication. That’s the step that gets overlooked. Knowing where you are in the life cycle to inform what to do next.