We all have products we love. And when they aren’t available, the search for a substitute is on. Like many, I’ve had that issue over the last year with Clorox wipes. And like many, I’ve been disappointed by the poor quality of the substitutes that have flooded the market. The contrast has highlighted why having a quality product is worth the money.
The same is true in businesses of all types. If your products or services are high quality, people will know that a poor substitute isn’t worth it. How are you positioning your products or services so people aren’t looking for a poor substitute?