You’ve seen it. More than once, maybe everyday. Today, I observed it twice. The car sitting on the shoulder between the lanes of traffic and the off ramp with a flustered driver behind the wheel trying to figure out how they are going to merge into traffic at freeway speed from a dead stop. Rather than taking the next exit and circling back, the driver made the decision to create two hazards – one by slowing down quickly to get to the shoulder, and the second to re-enter traffic suddenly, many times without a turn signal. In both cases, it requires others to be observant and adjust quickly to avoid an accident.
Being clear about your purpose and objectives in business indicates to your investors, customers and people what you are about and how you will behave. They know you will innovate and create value. They may not know the exact details, but they know they will be delighted. There is no erratic behavior. There are no missed turns that create hazards for others. There is consistent excellence. How are you creating consistent excellence in your business?