A few weeks ago, I went to buy a few clothes for an upcoming trip. The woman checking me out was a delight! She was friendly, shared how excited she was that her mom was coming to visit and all of the amazing things coming up. We had a great conversation. My last impression leaving the store. And I left delighted with the experience.
It’s amazing how those brief experiences color our views of who we do business with. How are you designing customer experiences? And what impression do you want to leave?