As I was walking my dog through the nearby university campus, a young man crossed our path. He wore a large hat – almost a foot tall, had a beard, and was wearing a coat and tie. He had a striking resemblance to Abraham Lincoln. My mind immediately went wandering. Was he giving a talk on leadership? Did he intend to dress like Abe Lincoln or was it just a coincidence? And just then he jumped up on a short wall and then right back off. My dog let out one loud bark as if to say: “You got my attention”. And just as fast, he was gone leaving me to wonder.
How often do you grab the attention of others in your business? Are potential customers intrigued by you, but left to wonder now what? How can you translate those moments into business?