Friends were in town over the holiday weekend. It was great to see them and catch up about life. He sang at the Waterfront Blues festival and was describing the crowd. Then he pulled out his phone and showed a picture taken from behind him of the crowd. Wow! It was wall to wall people filling up the entire screen. The image brought to life the story he was telling.
But for some reason, when we talk about business, we don’t use the most powerful means to communicate our business: images. Think about the last conversation with your people, investors, bankers, etc. Did you use images in your conversation? Did you get your point across? What would it be like if you used images more often?