One morning in dance class, a woman announced she would be going the opposite direction of everyone else. The entire class was quickly moving to the right. She was on the right side of the room and started moving quickly to the left. Luckily there were no collisions. And that came at a cost. The participants were forced to pay attention to her instead of paying attention to what they were doing.
That’s the thing about going a different direction in business. Sometimes it is absolutely the right thing to do. You are charting a new path that will bring great things. But many times, it is just a distraction that confuses everyone. The key to knowing the difference is seeing a solution that your customers will love. And that will cause them to be excited and not distracted.