how to piss your customers off for $40 per day

How to piss off your customers for $40 per day

A business took away something highly valued by its customers in attempting to balance the budget. Customers were pissed off and barraged the business with comments about the change. The front line employees got an earful all day for weeks. All to save $40 per day.

When you lose sight of your customers over small dollar amounts to balance a budget, you have bigger problems. Don’t get me wrong, running a business requires balancing customer preferences and the cost of doing business. But taking away something your customers value will get you in trouble every time.

Posted in Customers, Financial Management, Leadership, Strategy.

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