Are your most important points above the fold?

The Wall Street Journal is my favorite newspaper layout. The most important information is above the fold. And there’s a preview of major stories along the left margin. You can’t miss the key points. They are all on the front page. If you want to get into other topics, those are available by flipping the page. But they don’t distract you if you just want the key points.

This approach is a great way for leaders to think about messaging. What is the single most important point you want people to walk away with? Put it front and center. Then give a few other points. And if people want more, tell them where they can go looking for it. But don’t distract from the key point. It should be what people walk away with. Are you making your main point above the fold?

Posted in Leadership.

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