broken promises

Broken Promises

For several years now, I’ve had Hulu Live with No Ads.  No Ads costs a bit more, but was worth it when I signed up. Lately though, everything has ads. Most recently the ads have morphed into interactive ads. 30 seconds of commercials with interaction or two minutes if I don’t. Provide data or watch more commercials.

Do what you said you were going to do is one of the basic tenets in business. In a commodity business, people will put up with broken promises to a point to have the lowest cost. For most businesses, at some point, lack of trust will diminish the ability to do business. It’s just a matter of when.

Posted in Customers, Leadership, Strategy.