Do your people understand how customers use your product?

do you know how your customer uses your productYes, I’m a bit old fashioned in one area – reading the newspaper in hard copy. There is something satisfying about sitting down and feeling the paper and smelling the print that you can’t get online. Recently, the delivery person changed. All of a sudden, the paper started coming rolled tightly. Presumably the approach made it easier to toss the paper. I’m all for driving efficiencies, as long as they don’t create a new problem. In this case it did. The paper was so tightly rolled, that it would curl back on itself when attempting to read it. My guess is the delivery person had never tried to read a paper after it had been rolled like that. The focus was on delivering the papers as quickly as possible.

Changes in business happen all the time. Sometimes the impact of the change is fully thought through, other times it is not or there are unintended consequences. A critical element in making change is ensuring that the product or service still meets the needs of the customer. A first step to doing that is ensuring your people understand the needs of the customer and how the product or service is used. How are you making sure that your customers needs don’t get lost in the shuffle?

Posted in Change Management, Customers, Leadership, Strategy.

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