Just about every day, I see people walking, skateboarding or riding bikes on the freeway. Sometimes they have dogs, sometimes there are a few people together, other times they are by themselves. The freeway is designed for cars and trucks, not people. It used to be unexpected for them to be there. Not anymore.
That’s the thing about the unexpected. At some point the unexpected happens. Then it happens regularly. Then you expect it.
What if you thought about what is unexpected in your business—the good things and the bad things. If they start to happen, what would it be like? And what would you do differently?