Over the course of a few weeks, neighbor after neighbor started power washing then sealing their driveways. Each driveway took days to complete the multi-step process. Clearly each homeowner thought the effort was worth it because one after another the process started anew.
That’s the thing about trends. It just takes one person to start. And when others see or hear about it and think it is a good idea, they follow. The challenge in making sure people see the benefit to them. Once they do, they’ll join in.