are you delivering what was promised?

That is not what you promised!

My dog knows each type of treat by name and where they are kept. So when I pulled a bait and switch on her, she called me out on it. She happily took the treat that was not what was promised. When she finished, she stood and stared at the cabinet where the promised treat was kept.

People don’t always advocate so strongly that what was delivered was not what was promised. Sometimes not living up to promises results in lost customers or lost employees. What are you doing to make sure you are living up to your promises?

Posted in Customers, Leadership, Strategy.

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