We are in the middle of a series of weather adventures in the Pacific Northwest. Snow, wind, ice storms. And they are wreaking havoc on the area. For most of the weather adventures, instruments have provided the ability for people to be informed and prepared. Like any tool, it measures what is on the horizon. And the closer the weather gets, the more precise the information.
The same is true in business. There are always a number of conditions on the horizon that need to be monitored. Some things will come to pass and others won’t. The key is to keep an eye on them all, make preparations, and execute on significant opportunities or challenges as they approach.