It’s easy to tell when open enrollment starts by the level of commercials for Medicare supplement plans. After all, depending on the source, there are somewhere between 63 and 68 million people in the US on Medicare plans. While not everyone buys supplemental insurance, the level of commercials indicate it is a pretty good market to be in.
Compare that with the individual market which has only 11 million people spread out across all the states, with many counties having only one provider as option because there isn’t enough demand to support more than one provider. It is no surprise that there are no commercials or other ads. And given the small population, it has taken many years to figure out the pricing/profitability in the market.
The dynamics in a market can be pretty easy to spot if you just look for them. When was the last time you stood back and looked at the dynamics in your market?