blending in

Blending in

Fall is here, even though the weather seems to be telling a different story. So I decided to see if my strawberry patch was working to produce fall strawberries. Nestled in the middle of the leaves was a frog, just larger than a thumbnail, sitting on a leaf in the middle of the patch. Given its color and size, it blended in so well that it would have been easy to miss if not looking closely.

There are times blending in makes sense. When trying to avoid danger. Or in a chorus line. Or a band or orchestra. In those cases, pulling focus is a bad thing. But when selling a product or service, standing out makes the difference between getting lost in the background or having a bumper year.

Are you trying to blend in or stand out?

Posted in Customers, Leadership, Strategy.