how are you delighting customers?

How are you delighting your customers?

Over the weekend, I went to the local nursery. It is just up the street from where I live, but in a direction I don’t usually go, so I had never been there before. I pulled in and the owner came out and greeted me, helped me find what I needed and gave me tips for success in growing my new plants.

As we talked about the bare root plants and dirt, it became clear to me I’d end up with a huge mess in my car. As I live just a few minutes from the nursery, she volunteered to bring my purchase to my house at no charge. It was such a great experience, I’ll definitely be back.

Opportunities to delight customers come around regularly if you listen for them. And by adding the small touches you can guarantee they come to you next time first. How are you delighting your customers?

Posted in Customers, Leadership, Strategy.

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