how clear are you about your purpose?

How clear are you about your purpose?

A few weeks ago, I went for a hike by Mt. St. Helens. It’s a popular spot and there were a lot of people there. One woman found a family of chipmunks and was taking pictures. Another family with a 4 month old and a 5 year old were “starting them young.” A local hiking group was out for their weekly hike. And a young man was there to get exercise and was moving faster than everyone else on the trail. They all had different purposes and designed their hike to suit their purpose. And they all seemed to be having a great time.

In business, being clear about the purpose of the company and sticking to it is important to attracting the right people for the business and delivering the promise to customers. How clear are you about your purpose?

Posted in Leadership, Strategy.

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