There’s a pedestrian crossing at the bottom of a hill where cars speed by. Recently, the city put in solar powered speed signs that warn people when they are going to fast. And they are doing the job! As soon as they went in, people started slowing down when the sign started flashing “slow.”
Signals that bring focus to behavior that is not in line with expectations are powerful. What signals do you have in your business to get people to adjust their behavior?