When I first moved to my new house, a newspaper showed up once a week. I was so busy at the time, I never opened it. A decade later, the paper was still showing up and I finally got a chance to open it and read it. What a delight. It highlights life and activities in town, has serious coverage of business and governmental affairs, and a robust dialogue in the letters to the editor section. And it is funded entirely by donations and ads. Every week it shows up and offers value.
There’s something to be said for showing up. People are busy or distracted and it might take a bit to get noticed. But it will happen if you keep showing up.