The 100 Year Event

The 100 Year Event

Heck. It is only September and we’ve already had at least three 100 year events in the Portland area: global pandemic, an extreme weather change that caused extreme wind gusts, and raging wild fires along the entire west coast of the United States. There might be more, and we aren’t even to the end of the year!

The thing is, conditions have changed and the 100 year events have been on the radar screens of many experts for a while. It was only a matter of time, a short time, before they happened. And they will probably occur more frequently than every 100 years going forward.

It’s the same thing about changing conditions in business. Looking to the past to guide the future makes sense under some circumstances, but not others. In evaluating risk, you need to assess the current environment, not the past environment to adequately mitigate and manage risk.

Are you paying attention to risks that are likely to occur today that were once considered unlikely?

Posted in Leadership, Risk Management, Strategy.

Leave a Reply

Your email address will not be published.