which option will you choose?

When choosing between two appealing options, sometimes it makes sense to choose the one that doesn’t come along all that often.

Every now and again, a critter runs along my back fence and up into a very large cedar tree. And when my dog is out on the deck and sees the critter running along the fence to the tree, she feels the need to run to the tree and stand on her back legs attempting to get the critter in the tree. The opportunity for the adventure comes only twice a year or so. So when I call her to come, she is much more interested in the critter than a chew. Both options are appealing, but the critter in the tree is infrequent, so she wants that option.

That’s the thing in business, sometimes there are two appealing options, but you can only choose one. When that happens, sometimes it makes sense to choose the option that doesn’t come along all that often.

Posted in Leadership, Strategy.

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