There’s a gray cat that is periodically out and about. The first time he made a bee-line for me, I thought he was heading elsewhere. He wasn’t. He was headed straight for me. He rubbed up against me, purred and got a few pats. And now every time I see him, he makes a bee-line for me.
Some companies have customers that do the same. People just make a bee-line for them. They want what that company has to offer. And they are so exited about it, they tell everyone they know. How about your company? Are you so compelling people make a bee-line for you?