Are your most important points above the fold?

The Wall Street Journal is my favorite newspaper layout. The most important information is above the fold. And there’s a preview of major stories along the left margin. You can’t miss the key points. They are all on the front page. If you want to get into other topics, those are available by flipping the page. But they don’t distract you if you just want the key points.

This approach is a great way for leaders to think about messaging. What is the single most important point you want people to walk away with? Put it front and center. Then give a few other points. And if people want more, tell them where they can go looking for it. But don’t distract from the key point. It should be what people walk away with. Are you making your main point above the fold?

expect the unexpected

Expect the Unexpected

Just about every day, I see people walking, skateboarding or riding bikes on the freeway. Sometimes they have dogs, sometimes there are a few people together, other times they are by themselves. The freeway is designed for cars and trucks, not people. It used to be unexpected for them to be there. Not anymore.

That’s the thing about the unexpected. At some point the unexpected happens. Then it happens regularly. Then you expect it.

What if you thought about what is unexpected in your business—the good things and the bad things. If they start to happen, what would it be like? And what would you do differently?

Are you limited by boundaries?

Every neighborhood has its own characters. Sometimes they are people. Sometimes they are critters.

My neighborhood has bunnies. And although each yard is fenced, the bunnies have ways to get around the fences. Sometimes they go under. Sometimes they go through gaps.

They don’t let the boundaries stop them from where they want to go.

Unlike bunnies, people often let boundaries stop them.

It could be real. Or it could be perceived.

In business, those that are most successful find a way to get around the boundary. They see the gaps, not the fence.

And that is what lets them succeed.

are you measuring the right things

Are your metrics the right ones?

The departure to Boston was delayed by a bad weather system passing through the Boston area. Not much the airline can do about it. The FAA made the call. After some time, we boarded the plane, the door shut and the jet bridge was pulled back. We were on the way!  Or so I thought.

The captain came on and said we hadn’t been cleared for take-off, but he was going to taxi out a bit, hoping an earlier departure would come through. And that’s when I looked at the flight tracking to see the departure time was recorded when the door shut and the jet bridge pulled back.

For the airline, that was the part they could control. But as a customer, I don’t care who is controlling the issue. Late is late.

That’s the thing about metrics. It is easy to have metrics that show you are doing well. But if your metrics aren’t showing the whole picture, you are just fooling yourself! Have you checked in on your metrics lately? Are they accurately showing what is going on in your business? If not, it is time to rethink what you are measuring.

caught in the act

Caught in the Act!

Heading out of town is always an adventure. My rescue dog doesn’t like going to the doggy hotel, so packing has to be at the last minute. She was outside enjoying the morning so I went to grab the baggies to pack up her food. I turned around and she was standing there glaring at me. How she figured out what I was doing, I’ll never know. But somehow she did. And I was caught in the act!

That’s the thing about trying to pull something over on others. They always seem to know. And in business, it never works. People always figure it out. You’re best off being up front about what is going on. It will build trust with your people.

the passing lane

The Passing Lane

It was an interesting thing to see. On the drive up the mountain, most of the way, the road was one lane each way. Eventually the pack catches up with a car that was going slower than the rest, slowing the entire group down. And periodically, a passing lane would appear.

As the first car moved to the right, it would speed up. The rest of the pack would have to floor it to pass. The speed would increase 15-20 mph to get past the car in front. It happened every time. And as soon as the lane went back to one, the speed would drop back to where it was before the passing lane.

It finally hit me. People are competitive. They don’t want to get passed up. So every time the challenge of the passing lane came around, it pushed everyone to move faster.

 

It was a good reminder that we all need competition to move faster. Do you have a passing lane in your business designed to get everyone to move faster?

a picture is worth a thousand words

A picture is worth a thousand words

Friends were in town over the holiday weekend. It was great to see them and catch up about life. He sang at the Waterfront Blues festival and was describing the crowd. Then he pulled out his phone and showed a picture taken from behind him of the crowd. Wow! It was wall to wall people filling up the entire screen. The image brought to life the story he was telling.

But for some reason, when we talk about business, we don’t use the most powerful means to communicate our business: images. Think about the last conversation with your people, investors, bankers, etc. Did you use images in your conversation? Did you get your point across? What would it be like if you used images more often?

sales repellent department

Is your customer service department a sales repellent department?

A few weeks ago, I attempted to buy a product at the local store. I like to support them. They didn’t have what I needed in the store closest to me, but did at two different stores ten miles away. I was previously told to get it the fastest, have it shipped to the store. So I did.

A week later, the product had still not been shipped and I reached out to customer service. After they went through the script, I asked if they could reach out to the store and ask them to ship it. They told me it was not in stock and I’d either have to wait or cancel the order. I asked them to cancel it and ordered the product on Amazon while waiting for the cancellation to be processed. I hung up and called the store to see if the customer service rep lied to me. He had, it was in stock. And my order from Amazon arrived from the east coast two days later.

The experience was a prime example of a sales repellent department in action. Many blame Amazon for their sales falling short while seldom looking inward to see what is getting in the way of doing business with customers. Taking a hard look at how easy or hard it is to do business with you will be gold.

Do you have a sales repellent department? If so, it is time to make a change before your customers do!

the passion gap

The Passion Gap

At a recent performance, I sat in the audience trying to figure out what was missing. The performance was technically strong, but I wasn’t moved. As each act ended, the audience clapped politely. But there wasn’t a point through the evening where the audience stood and clapped with enthusiasm. It took me a while to put my finger on it. While the performance was technically strong, it lacked passion. And passion is that thing that is the difference between something being fine and being a wow moment.

Having passion in your organization will make the difference between doing just ok and being high-performing. Is passion showing up in your organization? What would it look like if it did?

are your competitors more clever than you?

Are your competitors more clever than you?

It has been an epic battle. The birds vs. me, vying for the strawberries in my in the backyard. And for a while, the birds were winning. Literally eating every single nearly ripe berry before I could pick them. Round one involved placing chicken wire over the patch, secured by stakes. The birds still got under the chicken wire, even if they were slightly too big to fit. So far, I’m winning round two which involves bird netting secured by short stakes. I think they might still be getting a few around the edges.

At every turn, the birds have found a path to what they want. They are clever. And they are singular in their mission to get the strawberries. They are the competition.

And they are very much like competitors in the business world. When competitors are clever and focused, they will push you to up your game to stay competitive. They will force you to work for it. And they will constantly keep you on your toes. That’s why it is important to have good competitors. You’ll have better products and service your customers better.