There has been a string of great news about the economy. Unemployment has been going down, labor participation rate is up, and businesses continue to have cash to invest and are investing it. In fact, there are a number of banks and high profile periodicals that believe we may be in the longest period of economic expansion ever. At some point, the expansion will end. Are you prepared for it? Do you have a set of economic metrics that indicate when your market is turning? Do you have a plan for how you handle market expansions and market contractions? If you don’t have an eye on these, it is time to start planning so you know what levers to pull and when.

Hurricanes, earthquakes, shootings, fires, missile launches. There have been major events all over the world over the last two months. They are important and attract major news attention. For a day, or a week at most. And then the news cycle ends and the topic of the day moves to the top of the news cycle. The major issues that attracted so much attention become all but forgotten. It is not because the situation has been resolved. It is simply a matter of a new topic catching the attention of the news cycle, even if the subject is of lesser importance.

It is important not to manage your business like a news cycle. Meetings, email, phone calls, etc. are frequent consumers of time and attention. They can be a constant stream of new stuff, just like the news cycle. But are they really the right place to spend the bulk of your time? How are you making sure you are spending your time on the things that will move your business forward?

It was an intensive project. People were working on it for months. Extensive conversations involved people from each department. Every detail was looked at and planned for. Everyone knew the timing, what had to happen, how long the downtime would be and who all was involved. There was a ton of communication. Only that communication was amongst the groups involved in making the project happen. There wasn’t any direct communication with the customer, creating surprise and confusion when the downtime happened. It was a blip that people got over, but the frustration didn’t need to happen.

It is a common business situation. Whether you are in leadership or working on a project, it seems like all you have done is communicate. The real question is, whom are you communicating with? If it is only the people who are working on the project, initiative, or your senior leadership team and not those who are impacted, you are not communicating enough. When was the last time you stepped back to think about how you are getting your message out? If you aren’t talking about it all the time, its time to take a step back and rethink your communication strategy.

I’ve been listening to Masters of Scale podcasts during my drive time. Each episode deconstructs how successful businesses have been able to achieve success and scale. Almost every episode has a tale about the number of times the interviewee has been told no in trying to get their idea off the ground, or how the business has built in innovation and experimentation that results in as many failures as successes. People learn from trying and failing. The more often they try things, the better they get at succeeding. They are able to tell more quickly what resonates with their customers. They build in mechanisms to test ideas without negatively impacting customers. More importantly, they are able to move more quickly than others because they know what customers want and how to accomplish it. How are you building into your business a mechanism to learn from failing?