A few weeks ago, I went to buy a few clothes for an upcoming trip. The woman checking me out was a delight! She was friendly, shared how excited she was that her mom was coming to visit and all of the amazing things coming up. We had a great conversation. My last impression leaving the store. And I left delighted with the experience.

It’s amazing how those brief experiences color our views of  who we do business with. How are you designing customer experiences? And what impression do you want to leave?

Fall is here, even though the weather seems to be telling a different story. So I decided to see if my strawberry patch was working to produce fall strawberries. Nestled in the middle of the leaves was a frog, just larger than a thumbnail, sitting on a leaf in the middle of the patch. Given its color and size, it blended in so well that it would have been easy to miss if not looking closely.

There are times blending in makes sense. When trying to avoid danger. Or in a chorus line. Or a band or orchestra. In those cases, pulling focus is a bad thing. But when selling a product or service, standing out makes the difference between getting lost in the background or having a bumper year.

Are you trying to blend in or stand out?

“Which did you like best?” That was the question posed to me at the end of a wine tasting over the weekend. It’s a typical sales question that’s designed to engage in conversation that results in a sale.

But what’s best is not how I think about most things. Rather, I think about what is the best fit for this situation? And that’s how I responded. I like different wines for different occasions. Some just fit better based on preferences of the group, food or the occasion.

The same happens in business. There are people, systems, locations, etc. that are a really good fit under certain conditions and not others. So, it isn’t always about which you like best. The best decisions are focused on which is the best fit.

Over the course of a few weeks, neighbor after neighbor started power washing then sealing their driveways. Each driveway took days to complete the multi-step process. Clearly each homeowner thought the effort was worth it because one after another the process started anew.

That’s the thing about trends. It just takes one person to start. And when others see or hear about it and think it is a good idea, they follow. The challenge in making sure people see the benefit to them. Once they do, they’ll join in.

Every now and then, tile showers need to be sealed and have grout issues addressed. It’s that time. That meant showering in my guest bath. Instead of the roomy, tiled shower with glass doors, the guest bath is the standard fiberglass tub/shower with a shower curtain that blows into you. Yikes! What a different experience. And one I had forgotten because it had been so long.

Leadership can be the same way. We forget how tedious doing some jobs can be. Or how the experience with customers and co-workers changes along the way. It’s worth periodically going back to that experience to understand what people across the organization experience every day.

When I first moved to my new house, a newspaper showed up once a week. I was so busy at the time, I never opened it. A decade later, the paper was still showing up and I finally got a chance to open it and read it. What a delight. It highlights life and activities in town, has serious coverage of business and governmental affairs, and a robust dialogue in the letters to the editor section. And it is funded entirely by donations and ads. Every week it shows up and offers value.

There’s something to be said for showing up. People are busy or distracted and it might take a bit to get noticed. But it will happen if you keep showing up.

My dog has an uncanny knack for finding the absolute best spot to see everything. In the backyard, she’s found a spot where she can see the front, the entire backyard, the door to the house as well as the park behind because she is on the high ground. She’s strategically positioned.

Astute people in business do the same. They position the business in a place where they can see customers, competitors and the market. And customers see them. They strategically position.

Are you strategically positioned? When was the last time you checked your view?

A long time store announced it was closing. The owner just needs a break to recharge and come back with a different focus. So, a few friends and I went to have a glass of champagne on the patio. And while we were sitting there enjoying the day, a non-stop line of people bought pastries, deserts, chocolates, cheese and a variety of other items from the vending machine. For the people sitting on the patio with champagne, it was a champagne bar. But for people at the vending machines, it was a high end pastry and tapas shop.

That’s the thing about business. Depending upon what you do, some customers may view you entirely differently than others.

As I rounded the corner of the trail, a coyote pup was standing at the railing of a horse farm. We stood there staring at each other for a few minutes and I wondered where its mom was. She never appeared, but surely she was there watching over her pup.

In business, we have lots of things that are out of sight, but keep us safe and focused. There are people who keep systems secure through cybersecurity. Or keep buildings clean and maintained. Or those that keep the roads safe and in working order. And people who make sure others get paid. And many others who are in the background, watching to make sure everything stays on track.